vision

Our vision is that people will live healthier, happier and more fulfilling lives in the sustainable communities that we create.

principles and values

In combining the goals and resources of BioRegional and Quintain to form BioRegional Quintain we need to arrive at a set of shared values and principles. We believe that the following represent principles that are appropriate:

Sustainability is it – “One Planet Living®” and “Cradle to Cradle”
Without sustainability there is no clean air, water nor food. Sustainability is not something that should be balanced with other competing interests. We have to find a way to place it at the centre of everything that we do – to elevate sustainability to its position of prime human and social importance. Our lifestyle is the biggest driver of environmental damage. What we eat. How and where we travel. What we consume – and what we throw away. How much energy we use. We apply the 10 ‘One Planet Living®’ and “Cradle to Cradle” principles to all elements of our project to make it easy, fun and affordable for residents and tenants to live, work and play sustainably.

Design DNA - for competitive advantage
Good design differentiates places and products. It creates appealing and marketable homes and communities. It creates great places that benefit from the patronage of people, and drives their emotional and resource investment in them. Our design DNA is about being contextual, always a bit quirky and focussed on the competitive advantage that good design can yield. Characterful and polite. Increasing density only in so far as we can also enhance amenity. Using standard components in different ways to increase sustainability and competitiveness – whilst always being different and respecting context. But most of, focussing on the creation of truly excellent homes, retail and office products that exceed the needs of their respective target markets.

Community creation as an imperative
We believe that the most natural way to live is in community with others – and there is an increasing imperative for all of us to do so. We create the conditions that will produce thriving communities. First and foremost we take the long view. We invest in setting up community trusts as long term governance frameworks. We invest in establishing communal energy and recycling systems as sustainability drivers that act also as community connectors. We design to support community. Places where you meet your neighbour. Places where you go to meet your neighbour. Places where you can go to do shared work with others.

Customer centric - market focus
Without customers and the sale there is no business, and hence our vision cannot be realised. We are moving into a period of slower house price rises. Selling will get tougher. We will place an understanding of the customer – their buying needs, habits and trends as a fundamental part of business. We will make it easy and as effortless as possible to acquire our product. We will be competitive in the market. We will offer our residential customers the chance to influence the design of their new homes, to choose from a range of pre-priced options. We will create a culture and management systems that are a little obsessive in ensuring the needs of our customers are met. We will measure our performance by the levels of customer satisfaction that we achieve.

Excellence and best practice delivery
We believe that a business must strive for excellence. To ensure long term survival there can be no second rate performance. Design quality. Build quality. Quality of management and co-ordination. Quality of communication. We are also mindful that in raising our sustainability, community and design quality aspirations as high as they are – and placing the customer as fundamental to our business – we must become a state of the art developer delivering excellence across all of our activities. There is much in terms of best practise business performance that we can integrate into our business process. It will help with public private partnership work – a key characteristic of regeneration projects. It will also help with the customer bottom line – if it’s excellent then it should satisfy, even perhaps exceed, expectations.

Collaborative and partnership focus
We are ambitious, but we can’t do it all. To deliver sustainable communities we need to work closely and collaboratively with a range of partners. Suppliers. Designers. Builders. The public sector – increasingly the initiator of major regeneration projects that can create an ideal context for sustainable communities. If it’s right – to joint venture with other developers, and show them the way, whilst reducing our risk exposure and enhancing volume. To create and foster long term partnerships and business relationships that endure and grow. To involve the customer in our business process. To give them control, certainty, the best deal. Out of the box collaborative working. Partnership focussed. We can’t do it all, but working with our partners – and treating our customers as partners - we can go a very long way.

Deal driven entrepreneurs - triple bottom line focus
We are driven to succeed. To create sustainable communities that will amaze and raise the spirit. To be a part of the big turn around towards a sustainable world. Human beings have been trading goods and services for an awfully long time. We have to show that sustainability can be a viable organising principle of the business community. But we are also at heart entrepreneurs. Looking for the best deal – from a strategic and an opportunistic angle. We have our business model – network based, collaborative, knowledge focussed and vertically integrated – and we are always ready to structure the deal in the most appropriate way. To yield maximum triple bottom line output – enhancing social, environmental and economic outputs whilst capturing a fair financial and sustainable return for doing so.